Complimentary luxury client programmes
A better ownership experience, from the moment the keys are handed over.
Extend the ownership experience beyond the handover.
The Sterling Dual Key: a premium branded keyring presented at every handover, carrying the vehicle's documents and a trusted network of ownership specialists.
No cost to your dealership. Funded through selected Strategic Partners relevant to your clients, each approved by you before they appear.
Programme impact
What the programme is worth to your dealership.
Projected retention and revenue for a luxury franchise selling 480 cars a year.
$136k
Year one
Retained service, referrals and aftercare.
$584k
Across two years
Including repeat-purchase value created.
$0
Cost to the dealership
Funded through selected Strategic Partners.
Service retention
45% 55%
Repeat purchase
35% 40%
Referral sales
Untracked 2%
Aftercare take-up
30% 33%
Illustrative projections based on industry assumptions. Not a guarantee of results; actual outcomes depend on volume, brand and client base.
I · The Dual Key
Made to live with the keys.
A brushed-metal USB and USB-C keyring, finished in your dealership's identity and presented with the vehicle keys at handover. It is designed as an automotive accessory owners keep, not a promotional item.
II · Vehicle documentation
The paperwork, kept with the car.
- 01
Purchase documentation
Purchase, handover, warranty and service documents supplied by your dealership and loaded onto the key, so the owner has them alongside their keys and your dealership's details are always to hand.
III · Preferred partners
A trusted network for the life of the vehicle.
A curated directory of carefully selected Strategic Partners providing relevant services and added value, each approved by your dealership before it appears. Owners find trusted specialists in one place, and your dealership stays at the centre of their ownership.
Automotive partners
Detailing · Paint protection · Wrapping · Servicing · Specialist repair · Tyres · Insurance
Lifestyle partners
Private travel · Fine dining · Wealth management · Concierge · Private healthcare · Interiors
IV · The ownership experience
A handover worth remembering.
The Dual Key turns delivery into a tangible, premium moment, and keeps your dealership present long after the sale, every time the owner reaches for their keys.
For your dealership
What the programme does for your dealership.
- 01
A handover worth remembering.
Every client leaves with a dealership-branded Sterling Dual Key and edition, so the moment of purchase is marked by something kept, not a folder of paperwork.
- 02
A reason to come back.
Service, warranty and contact details travel with the owner, keeping your dealership the first call for servicing, upgrades and the next purchase.
- 03
Standing apart from other franchises.
A luxury client programme at your dealership signals a level of care that a standard handover cannot.
- 04
No cost, no extra workload.
Sterling produces, funds and delivers the full programme. Your team supplies the purchase documents and hands over the key.
V · Bespoke publication
Your dealership, presented editorially.
The dealership, its people, its vehicles, the ownership year and client experiences, with partner features presented in their own clearly marked section. A keepsake for owners, and a lasting reminder of your dealership.
VI · The evening
Owners, your team and your partners, together.
A private evening bringing owners, your showroom team and selected partners together, arranged and paid for by our team, and styled to suit your dealership: a chance to thank owners and strengthen referrals.
VII · Complimentary programme
No cost to your dealership.
The programme is funded by carefully selected Strategic Partners providing relevant services and added value to your clients. Every partner is approved by your dealership before they appear. Your dealership pays no programme fee and receives no fee from any partner.
Enquiries
See what Sterling could create for your business.
An invitation to the dealer principal, general manager or relevant director: see the Dual Key, the publication and the programme in a demonstration.