Luxury Client Programmes

The house, presented with discretion.

The NFC Club Card, a member portal, a bespoke edition and a private evening, created with discretion around your house and its membership, and produced end to end by our team.

No cost to your club. Funded through selected Strategic Partners relevant to your members, each approved by your club before they appear.

The house standard

Made to sit comfortably within the house.

  1. I

    Understated

    Nothing loud, nothing branded by us: the house's name and the house's register.

  2. II

    Private

    Member-only access through the card, with no app and no public listing.

  3. III

    Considered

    A small circle of partners, introduced as a member would introduce a friend.

A gentleman with a cigar in a private members' club

The card

Quietly, the house opens.

A brushed-metal card in your club's identity. Members tap it against their smartphone and your portal opens, quietly: the house, private events, club contacts, carefully curated member benefits and the digital edition. No app and no member account for normal access.

  • Events
  • Club Contacts
  • Member Benefits
  • Digital Publication

Discretion first

Nothing appears without the committee.

  1. I

    Your identity

    Every card and every screen carries your club's branding, not ours.

  2. II

    Your content

    Your club approves everything that appears and updates it using its own logins.

  3. III

    Your partners

    Every Strategic Partner is proposed to your club and approved before it appears.

The house edition

Heritage and membership, in print.

Heritage, house and membership: a welcome from the chair or committee, the people of the house, its rooms and its history, and the private events of the year, with your club approving every word.

The evening

A private occasion, held in the house.

A private evening bringing members, your club team and selected partners together in the house, arranged with discretion and styled to suit your club.

Strategic Partners

Few in number, chosen with care.

A small number of approved businesses, carefully curated for your membership and presented with the discretion your house expects.

Presented with discretion and never intrusive.

Why it is complimentary

No cost to your club.

  1. I

    Partner funded

    Selected Strategic Partners fund the programme.

  2. II

    Approved by your club

    Nothing and no one appears without your club's sign-off.

  3. III

    No fee either way

    Your club pays no programme fee and receives no fee from any partner.

Enquiries

See what Sterling could create for your business.

See the relevant product, the publication and the programme in a demonstration, and explore whether it fits your business.