Hotels
Every stay, a chapter worth remembering.
A hardback edition in every room, written for your hotel.
I · The Chapter
A book in every room, for every guest.
The Chapter is a cloth hardback, foiled and section sewn, placed in every room. It replaces the tired in-room compendium with something guests actually pick up: your hotel's story, its people and its rooms, followed by a considered guide to the area. Written, designed, printed and delivered by Sterling, and approved by your hotel at every word.
In every room.
One copy per room, with additional copies for the lobby, spa and concierge.
Made to be handled.
Cloth hardback that keeps its shape through a full season of guests.
Replaced as needed.
Copies that leave with guests are replenished through the programme.
II · The area
The best of the place, chosen with care.
The second half of The Chapter is a guide to the area your guests have travelled to see: where to eat, where to walk, what to book and who to call. Every recommendation is a carefully selected Strategic Partner providing relevant services and added value, each approved by your hotel before it appears.
Dining · Spa & Wellness · Experiences · Chauffeur & Travel · Boutiques · Property
III · The digital edition
Still with them after checkout.
Every copy links to a matching digital edition of The Chapter, built for your hotel alone. Guests can keep the area guide on their phone during their stay and return to it when they plan the next one.
For your hotel
What the programme does for your hotel.
- 01
A room that tells your story.
Guests learn who you are, from the founding of the hotel to the team who look after them.
- 02
More spend inside the hotel.
Your restaurant, bar and spa are introduced properly, at the moment guests are deciding where to go.
- 03
A reason to return.
A beautiful book and a digital edition keep your hotel in mind long after the stay, for the next visit and the recommendation to a friend.
- 04
No cost, no extra workload.
Sterling produces, funds, delivers and replenishes the programme. Your team approves the content and places the books.
Programme impact
Projected for a 120-room luxury hotel at 75% occupancy.
+$410k
In-hotel spend, year one
Added dining, bar and spa spend from guests guided to your own outlets.
$26k
Saved every year
In-room compendiums, spa menus and printed collateral the edition replaces.
27%
Return-guest rate, up from 22%
More guests come back, with the digital edition keeping your hotel in mind after checkout.
Loyalty sign-ups
18% 26%
Direct rebookings
12% 16%
Spa and dining take-up
31% 38%
Spend per stay
$185 $214
Illustrative projections based on industry assumptions. Not a guarantee of results; actual outcomes depend on room count, occupancy, outlets and guest mix.
IV · Portraiture
The people behind the stay.
A professional photographer is commissioned by Sterling to photograph the hotel, its rooms and the people who make it: the general manager, the chef, the concierge and the team. The portraits appear in The Chapter, and the hotel keeps them to use however it likes.
V · The evening
An evening to open the first chapter.
The first edition is launched at a private evening hosted at the hotel for regular guests, local partners and friends of the house. Sterling organises, manages and funds the evening in full.
VI · Complimentary programme
No cost to your hotel.
The programme is funded through a small circle of carefully selected Strategic Partners, one to each field, relevant to your guests. Your hotel pays no programme fee and receives no fee from any partner. Every partner is approved by you before it appears.
VII · The sample
See what The Chapter could look like.
Enquiries
See what Sterling could create for your hotel.
See the relevant product, the publication and the programme in a demonstration, and explore whether it fits your business.